OHRA 2021

KOMO-oh! TeE Vee wEbsite! NEW! OPTOMETRY EXAM - WHICH LETTERS CAN YOU READ IN THE SEE-BEASTEE?

Art: 2021
Media: Ink, colored pencil, pencil, rubber stamps on matboard mounted on matboard.
Framed, 9 3/8 in. H x 9 3/8 W

This is a parody eye-chart for people who try to read the text of news articles (which is shown in light value, gray font) in the KOMO tv website. Countless websites worldwide are now designed in hard-to-read light-value type. That graphic design of text (letters, numbers, words) isn’t approved by medical eye-vision health professionals for maintaining healthy eyes and vision.

Private collection, Seattle

This artwork can be viewed by any age viewers, and by any age pets, e.g. hairball-ejector creature (aka cats, errrrr, screeecher-creatures); birds, e.g. parrots, cockatiels, parakeets, canaries; dogs; aquarium fish, e.g. gefilte fishlettes, lutefisklettes, pocket-sized mantra-rays, miniature sharks, goldfish, etc.

The assault on common sense fundamentals of graphic design was pioneered by Microsoft and their subsidiaries, and has since been adopted by the internet giants, e.g. Facebook and subsidiaries, and Google and subsidiaries. Even art, history and natural history museums, whose very reason for operating is visual society and culture, use a staggering amount of inaccessible (at worst) to hard-to-read (at best) awful graphic design in their websites and in their hardcopy text publications, too.

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In Seattle among museums that use poor, hard-to-read text design include the Seattle Art Museum, the Frye Art Museum and the Wing Luke Museum of the Pacific American Experience. For many years the Seattle Symphony has been publishing their hardcopy performance schedule booklets in unreadable font-type and text design for years.

Both the Seattle Times and the Seattle PI (the latter is online only) publish their online news websites in very hard-to-read light-value, low-contrast, gray font. Other news agencies that do the same include The New York Times, the Columbia Missourian, and the BBC.

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Any optometrist will confirm there are no prescriptions for corrective eyewear for any type-font and text that is non-black, non-high contrast and non-bold, on the internet and in hardcopy publications.

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The KOMO tv news website is one example of poor graphic design in website text. KOMO TV, in Seattle, is owned by Sinclair Broadcasting, a national company which owns a very large number of tv stations around the U.S.

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Executives at KOMO and at Sinclair Broadcasting could ask their IT staff to use vision-healthy, optometry-approved common sense fundamentals of graphic design - with black, high-contrast, bold in their news articles, but they choose not to. Strange!

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In this website, visit Sight-seeing with Dignity human rights art series 40, 41, 42. These drawings, made in 2020, are parodies of the text design of the New York Times newspaper (online & hardcopy editions); the BBC News website; and the Seattle Art Museum (website and SAM’s hardcopy publications text).

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